Helen Fanucci in the News

A Master Class for PeakSpan Capital’s Portfolio CEOs and CROs

Grow and Dominate – Building a Sales Engine that Wins

In this session, we explored how to build scalable sales engines that drive both immediate revenue and long-term competitive advantage in today’s AI-driven market. We discussed key topics including how to design strategic sales approaches, ways to transform customer interactions into valuable market intelligence, and methods for creating invested team cultures that can adapt quickly to business and technology changes. We shared practical strategies for achieving sustainable growth, predictable revenue, and market dominance.

Sales Leadership Development Podcast

Targeting That Blows Your Targets Away – SalesLeadership, Inc.

“Trust is the currency of business, and in business-to-business sales, you really can’t be effective unless you can build trust with your customers.” – Helen Fanucci

In this conversation, we explored the fundamentals of effective B2B sales with Helen Fanucci, focusing on trust as the foundation of successful customer relationships. We discussed key insights including the importance of strategic focus and clear objectives, how to target customers based on problem-solving accountability rather than just job titles, and ways to leverage senior leadership to build client trust. We talked about cross-departmental collaboration for creating seamless customer experiences and how accountability—when combined with clear expectations and support—drives team success and performance improvement.

Growth Driver Podcast

The Financial Impact of Empathetic Leadership with Helen Fanucci

In this episode, we discussed how sales leaders can achieve both quarterly targets and sustainable team performance through empathetic leadership that drives accountability. We covered why traditional sales management approaches fall short in today’s competitive talent market, explored the business case for strategic people management, and shared practical frameworks for retaining top performers while addressing underperformance. Helen drew from her 25+ years leading high-performing sales teams at Microsoft, Apple, and IBM to share actionable strategies for outcome-based performance management and building teams that consistently deliver revenue while creating foundations for long-term growth.

Market Dominance Guys Podcast

EP249: Mozart, Jazz, and the 0.01% – Why Most Sales Teams Are Playing Out of Tune

In this podcast, we focused on the critical role sales leaders have in amplifying their team’s success and discussed the surprising fact that only 0.01% of recorded sales conversations are ever reviewed by managers—a huge missed opportunity for growth. We talked about how effective coaching starts with building trust and spending quality time understanding team performance. Helen shared insights about the coaching gap in sales organizations, including the startling statistic that 83% of sales managers have never received formal training. We explored practical solutions like staying close to team activities, creating meaningful manager-team interactions, and Helen’s innovative ChatGPT chatbot that helps managers practice difficult performance conversations in a safe environment.